5 ways to attract passive candidates
The race for talent is heating up.
As employment rates rise in 2019, employers are struggling to fill roles. If you’ve tried to hire a candidate in the last 6 months then you’ll know exactly what I am talking about.
Perhaps you have had very little interest in your role or maybe you’re attracting the wrong kind of talent. Whatever the case may be there is one simple solution that can help fix your hiring woes, passive talent.
Passive talent refers to candidates who are already in employment. They are not actively looking for a new job but they may be enticed to jump ship if a suitable offer crosses their path.
Not only do they have great experience, they are also more likely to stay in your organisation because they are taking the position out of choice, not necessity. Attracting this kind of talent will save you a lot of time and money. Here’s how you can engage them.
Attend offline events
Connecting with candidates online is great but nothing beats a face-to-face interaction. It’s very easy to forget the HR manager that sent you a LinkedIn request, it is much harder to forget the friendly face who took the time to talk to you at a networking event.
If you get the chance to attend an offline event with your company, take it! Attend job fairs, sponsor meetups and attend industry seminars. Show people just how great your company is and demonstrate your culture in person.
Create a recruiting culture
Your biggest assets are your current employees, use them! Every team member in a company regardless of their position should be motivated to help fill internal job roles. Encourage staff members to share job descriptions with their networks.
You should also implement a referral scheme. Offer your employees rewards when they find and put forward successful candidates. This is a great way to get them involved in the hiring process.
Use your employer brand
In a nutshell, your employer brand is your company’s personality. It’s how your employees work, communicate and socialise with each other. Your employer brand is all the little things that make your company unique. It’s about so much more than your weekly yoga classes or your super cool beer tap. It’s about the atmosphere and culture that makes people excited to come to work in the morning.
It can be hard to convey your employer brand to the public. One of the easiest ways to do this is through content, especially video. Short snappy videos that show off your workspace are great for sharing on social media and on your Jobbio bio. Here is a good example.
Through our research, we have found that 51% of employees are willing to take a lower wage at a company with a good employer brand. It’s something that you can’t afford to overlook.
Use social media
Today’s employees are media-savvy. One of the first things they will do is check out your company’s online profiles. Make sure that your Jobbio channel, LinkedIn, Twitter, Instagram and Facebook pages are all up to date. It is also important that these pages are presenting the same image. Candidates should be able to easily recognise your brand and determine your company culture by just looking at them.
Social media is a great way to connect with passive candidates because it allows you to connect with a huge network for relatively no cost.
Grow your talent pool
Sometimes you find a candidate who seems like the perfect fit but they’re not ready to switch jobs. Or maybe you locate a rising star, but they’re still finishing up their college degree and not yet ready for a job. When you stumble across these people you need to make sure that you add them to your Jobbio talent pool.
In this way, you will be able to refer them for future roles at the company. It will also ensure that you stay on their radar for the foreseeable future.