Wednesday 21 August 2019

ITV figures boosted by Rugby World Cup

New Zealand's Dan Carter celebrates with the Webb Ellis Cup after the Rugby World Cup Final at Twickenham, London
New Zealand's Dan Carter celebrates with the Webb Ellis Cup after the Rugby World Cup Final at Twickenham, London

Kate Holton

Britain's ITV said the initial outlook for 2016 was encouraging after the broadcaster's net advertising revenue grew broadly in line with consensus in the third quarter, helped by the Rugby World Cup.

ITV said advertising revenue from its family of channels was up 6pc in the nine months to the end of September.

It added that the key measurement would be up by at least 5pc in the full year, outperforming the overall market.

"As we expected, share of viewing has improved in the second half," said chief executive Adam Crozier.

"[This was driven by strong performances in daytime, the soaps and the Rugby World Cup, and continuing this trend remains a key focus for the business," he added.

The company said that its is also "strengthening its broadcast business" with the proposed acquisition of the television assets of Northern Ireland firm UTV, which includes UTV Ireland.

Reuters

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