Saturday 25 May 2019

ZinMobi to take a bigger slice of the pie in the US

Brian Stephenson
Louise McBride

Louise McBride

Irish tech start-up ZinMobi, which has developed a technology that encourages people to spend more money on pizza, expects to double its turnover this year after expanding into America.

Up until last week, the company, which had a turnover of just under €1m last year, solely operated in Ireland and Britain. It has just launched into the North American market.

"We are working on a number of deals, which we struck at a World Pizza Expo in Las Vegas last week," said Brian Stephenson, CEO of ZinMobi.

"We are focused on the pizza market in Canada and the US."

ZinMobi, which was set up four years ago, has developed a technology that helps pizza chains and other convenience stores to target customers with offers that they are likely to take up; thereby increasing the chances of the customer spending more money at the chain or store.

Centra, Four Star Pizza, Papa John's, SuperValu and Woodies are among the Irish companies that use its technology.

Stephenson, who helped set up Paddy Power's online division, believes strong competition in the pizza sector will encourage North American chains to take up ZinMobi's technology.

"There's been a bit of a price war in the pizza sector," he said.

Sunday Indo Business

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