Business Irish

Saturday 16 December 2017

Young mum steps up to the plate with non-slip shoes


THE pitter-patter of tiny feet now means more to Dublin mum Louise Pearce Hogan than just the sound of her two young children running about the house.

Two years ago, after losing a job in kitchen design, Louise designed Shoobees -- soft leather shoes with non-slip soles for babies and toddlers. She got the idea when searching for suitable shoes for her eldest child, Jack, who was 13 months at the time.

"I knew the health and developmental benefits of a soft shoe for babies and toddlers," said Louise. "But it was very difficult to find the right shoes. Baby shoes were also very expensive -- kids grow out of shoes so quickly. I went to find a supplier and got them to make shoes to my spec."

The company currently sells shoes for babies and toddlers up to the age of 18 months, and pairs cost either €10.95 or €15.95. "We are looking at the possibility of selling larger sizes -- up to the age of three -- for people who have shoeless houses or for children who are being sent to creches which only allow slippers," said Louise.

She has sold over 2,000 pairs of the shoes and they can be bought through the website,, or at Tony Kealy's in Coolock, Dublin. Louise is also in talks to have Shoobees sold in another large nursery store.

Sunday Indo Business

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