Saturday 16 December 2017

WPP takes top spot among marketing giants

WPP GROUP has overtaken Publicis to become the biggest marketing group by revenue in the world, new research has shown.

According to a survey by "Marketing Services Financial Intelligence", WPP, whose chief executive Martin Sorrell is one of the most recognisable faces in the marketing world, reported revenues of $12.1bn (€9.2bn) in 2009 -- a 13pc increase on the previous year -- pushing it past US-based Omnicom, which recorded revenue of $11.7bn.

Carr Communications and DDFH&B are just two of WPP's companies in Ireland while Fleishman-Hillard and BBDO are both part of the Omnicom empire.

Omnicom remains the most profitable of the main firms, however, making a profit of $793m. WPP made $666m.

Publicis Group -- parent of QMP -- was third in the revenue list, beating Interpublic, Weber Shandwick's US-based parent.

The movement at the top of the list somewhat hides the fact that revenue earned by the major-listed players fell by more than 5pc as the global downturn continued to bite.

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