Irish company Big Mountain Productions is creating a new series on the Wild Atlantic Way for ITV, aimed at showcasing Ireland's tourism highlights, and fronted by TV star Christine Bleakley.
The show, 'Wild Ireland', is targeted at British viewers. Big Mountain expects it to reach up to 15 million people over its six-week run.
Bleakley (pictured) will explore the highlights of the world's longest continuous coastal route by driving, cycling, hiking, swimming and kayaking her way from Malin Head in Co Donegal to Mizen Head in Co Cork. The six 30-minute episodes will air on UTV Ireland as well as on ITV in Britain.
Taoiseach Enda Kenny said it would help to boost British tourist numbers visiting Ireland: "The Wild Atlantic Way is 2,500km of the most captivating coastal scenery you will ever lay eyes on, which is why it is attracting visitors from far and wide. The potential tourism benefit for the rural communities living along our rugged western seaboard is endless and I hope those who tune in to 'Wild Ireland' will be inspired to come and explore the area for themselves."
Newry-based Big Mountain Productions specialises in reality and unscripted shows. It is run by husband and wife team, Philip McGovern and Jane Kelly. 'Wild' Ireland will be made by an all-Irish crew. It is part funded by UK taxpayer-backed Northern Ireland Screen.