Wednesday 20 March 2019

Wild Atlantic Way to reach 15 million people in UK with ITV series

Christine Bleakley
Christine Bleakley
Jim Kennedy from Atlantic Sea Kayaking & Wild Atlantic Way Walks in Co. Cork, Overall Winner of the 2015 Irish Responsible Tourism Awards, pictured along James Chilton and Harold Goodwin from The Responsible Tourism Partnership.
The Wild Atlantic Way is up and running as the world's longest defined coastal touring route
Wild Atlantic way
Geokaun view, Valentia Island. Photo: Raymond Fogarty/Fáilte Ireland
Wild Atlantic Way, Ireland
Dun Aonghasa, Inis Mor: The photograph was taken by Raymond Fogarty of AirCam Ireland using a drone. Fogarty's Wild Atlantic Way journey was supported by Fáilte Ireland.

Sarah McCabe

Irish company Big Mountain Productions is creating a new series on the Wild Atlantic Way for ITV, aimed at showcasing Ireland's tourism highlights, and fronted by TV star Christine Bleakley.

The show, 'Wild Ireland', is targeted at British viewers. Big Mountain expects it to reach up to 15 million people over its six-week run.

Bleakley (pictured) will explore the highlights of the world's longest continuous coastal route by driving, cycling, hiking, swimming and kayaking her way from Malin Head in Co Donegal to Mizen Head in Co Cork. The six 30-minute episodes will air on UTV Ireland as well as on ITV in Britain.

Taoiseach Enda Kenny said it would help to boost British tourist numbers visiting Ireland: "The Wild Atlantic Way is 2,500km of the most captivating coastal scenery you will ever lay eyes on, which is why it is attracting visitors from far and wide. The potential tourism benefit for the rural communities living along our rugged western seaboard is endless and I hope those who tune in to 'Wild Ireland' will be inspired to come and explore the area for themselves."

Newry-based Big Mountain Productions specialises in reality and unscripted shows. It is run by husband and wife team, Philip McGovern and Jane Kelly. 'Wild' Ireland will be made by an all-Irish crew. It is part funded by UK taxpayer-backed Northern Ireland Screen.

Irish Independent

Also in Business