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Why Irish businesses hope Amazon can deliver for them

Jeff Bezos' e-commerce behemoth is one of the world's largest multinationals, but many small Irish companies rely on it. Gabrielle Monaghan reports

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At the start of the new six-week lockdown last October, Ryan Tubridy implored listeners to his radio show to "abandon Amazon for the next few weeks" and shop locally instead of bolstering the coffers of the world's biggest online retailer. His plea prompted Pamela Laird, founder of beauty business Moxi Loves, to tweet in defence of Amazon, citing how small- and medium-sized Irish brands also sell on the platform.

"I feel like I'm alone in this, because Amazon is this big giant," says Laird, a former finalist on BBC One's The Apprentice. "But the people selling on there aren't big - they are just small businesses trying to reach a mass audience. For us, it's trying to be where the customer shops. You are not going to beat them so you might as well join them."

Last year, Moxi Loves began selling products such as its Barefaced cleanser-infused makeup removal pads and dry shampoo sheets on Amazon.co.uk and Amazon.com, as well as the e-commerce behemoth's French, Italian and German platforms, with the help of a trading online voucher from her local enterprise office.


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