Tuesday 25 June 2019

Whiskey a no-go: McGregor suffers KO to brand plan

Conor McGregor speaks during a news conference while holding up his Notorious-branded Irish whiskey.
Conor McGregor speaks during a news conference while holding up his Notorious-branded Irish whiskey.
Independent.ie Business Desk

Independent.ie Business Desk

Conor McGregor has withdrawn his trademark application to register his 'Notorious' moniker for his planned whiskey brand.

Last year, the MMA fighter told fans that his Notorious brand whiskey was "coming soon".

The Irish MMA fighter announced his intentions to roll out the alcoholic range here following his well publicised boxing match with Floyd Mayweather.

"Notorious Irish whiskey coming soon. I’m going to take over the Irish whiskey market, and this is delicious," McGregor said at the time.

But his plans suffered a setback after Carlow Brewing Company founder Seamus O'Hara formally objected to Mr McGregor's firm registering 'Notorious' as a trademark.

McGregor filed an application with the European Union Intellectual Property Office (Euipo) to register the 'Notorius' trademark, but O'Hara - who already owns a European trademark of the same name - intervened.

However, the move to withdraw his application is not expected to hit his plans to launch a whiskey.

In a post, he said: "Working hard at my Whiskey distillery. In my opinion, the finest distillery we have on this great island."

Other trademark battles:

Conor McGregor threatened with €250,000 fine following trademark battle over signature sportswear Conor McGregor battles it out with MAC make-up in latest trademark bout

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