Monday 22 January 2018

We want to buy Irish – but the price must be right

John Mulligan

John Mulligan

IRISH shoppers still aim to buy products made here but value for money remains the key decider when it comes to buying choices, according to a new survey.

Virtually all retailers said that buying Irish was a prime objective for their customers, with 75pc of those retailers saying the trend had increased in importance over the past two years.

About 80pc of retailers are now sourcing more Irish products than ever before.

But while loyalty to Irish goods is important to shoppers, it's still trumped by value.

The survey of retailers carried out by industry publication 'Checkout', in advance of the Food & Hospitality Ireland trade show next week, reveals that 83pc of retailers believe consumers still rate price as the overriding factor they consider when making purchases.

The source of the product is the primary influencer for just 17pc of shoppers, the retailers believe.

Steve Wynne Jones, the editor of 'Checkout' magazine, said that while price was important to consumers, retailers were seeing the benefit of stocking Irish goods.

He said that 70pc of retailers were planning to increase the number of Irish products that were stocked in their stores.

He said that Irish brands needed to find a balance, by offering quality products at competitive prices.

"Price is king, but both retailers and consumers recognise the contribution of Irish brands and produce to our economy," said Mr Wynne Jones.

"It seems that if the price is right, the majority of consumers will choose to buy Irish."

Irish Independent

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