Business Irish

Sunday 22 July 2018

Warning hike in hotel rates is tourism threat

The study shows that average room rates in Dublin jumped by €16.44, or 14.7pc, to €128.27 a night during 2016 Photo: iStock
The study shows that average room rates in Dublin jumped by €16.44, or 14.7pc, to €128.27 a night during 2016 Photo: iStock
John Mulligan

John Mulligan

A CONTINUING surge in the cost of Dublin hotel rooms risks reducing the capital's attraction as a value-for-money European destination, a new report has warned.

The study, from accountancy and advisory firm Crowe Horwath Ireland, shows that average room rates in Dublin jumped by €16.44, or 14.7pc, to €128.27 a night during 2016. But the same report insists that current average rates being charged need to be sustained to maintain profit levels and support the business case for new hotels.

Aiden Murphy, the partner at Crowe Horwath who prepared the report, also said that the recovery of Ireland's hotel sector has been achieved "across the board", with regional hotels also posting strong increases in average room rates during 2016.

He said that in Dublin, the cost of building each hotel room averages out at €300,000.

"The annual profit per room is €20,000, so that's a 15-year payback. Our view is that profits need to be at this level, otherwise you find that projects which people are looking at at the moment will be delayed," he said.

Ryanair chief commercial officer Kenny Jacobs cautioned yesterday that Ireland needs to become increasingly competitive in order to attract more tourists from mainland Europe as a slide in the value of sterling slashes the number of visitors from Britain.

Meanwhile, Ireland's largest hotel operator, Dalata, has secured competition clearance to acquire the freehold and certain parts of the Clayton Hotel on Cardiff Lane in Dublin, and also the Clarion Hotel in Liffey Valley.

Irish Independent

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