Warner Bros forces startup Scoobybox to ditch name
A small Irish startup is being forced to changed its name after contact from Warner Bros.
Scoobybox is two years old and appeared on RTÉ's 'Dragons' Den' in April last year.
The company works on a subscription basis, sending monthly boxes of toys and edible treats to dog owners.
Dragon Barry O'Sullivan was impressed by the pitch from co-founders Gary Redmond, Liam Brennan and Paul Carrick and his investment helped boost the business in the Irish and the UK markets, leading to the creation of an online store.
However, the brand will be changing its name to BusterBox following a legal warning from Hanna Barbara, owned by Warner Bros. The US animation group stated that the Irish firm must cease using the name 'Scooby' over alleged confusion with its 'Scooby-Doo' cartoon or face legal action.
"They are coming down on us like a ton of bricks, demanding we drop our name and completely delete our entire brand from existence," Gary Redmond said.
Mr Redmond, said the firm was named after one of his co-founder's grandad's dog but the firm decided that the battle to keep the original 'ScoobyBox' name would prove too costly.
With a strict deadline for changeover of February 20, the company will be rebranded as Busterbox.