Walsh PR use IPREX to grow its contacts
DUBLIN-based Walsh Public Relations has successfully used the international PR network IPREX to expand its contacts into Asia and South America.
IPREX, which is made up of independent PR firms around the world, recently added partners from Hong Kong, New Zealand, Brazil and Argentina. These are in addition to partners in the UK, Spain, Germany and a number of US cities.
Managing director of Walsh Communications, Jim Walsh, is delighted with the tie-in so far. "Through our IPREX links we have worked on joint projects in Ireland with PR firms from the US, France, Portugal and the UK," he said.
"We have also introduced Irish businesses to IPREX partners in China, the Middle East, the US and the UK. The new IPREX partners in the Asia Pacific and South America regions now expands the opportunities for us to work with Irish companies moving into these regions.
"In the UK we now have six partners, with full-service firms in London, the north-west, Scotland and Northern Ireland," he added.
With 70 partner companies working from 90 offices worldwide, IPREX continues to expand. O'Dwyer's, the PR industry analyst in the US, reported that "for the second year running IPREX has shown the strongest growth among the worldwide networks".