Vodafone loses 110,000 customers in the last 12 months
Vodafone lost 37,000 Irish mobile customers in the first three months of the year and 110,000 mobile customers over the last 12 months, according to its most recent set of financial results.
However, the company, which remains Ireland's largest mobile player with 2m customers and 38pc market share here, gained 7,000 landline customers in the quarter to bring its fixed line customer base to 282,000.
And while the operator’s Irish revenue fell 2.6pc to €936m, Vodafone’s international group revenue posted a rise in its quarterly sales measurement for the first time in nearly three years.
Vodafone, which recently embarked on a fresh €225m fibre broadband investment here, continues to face a challenging time in the Irish mobile market as data-hungry customers go looking for cheaper deals from rival operators.
However the company says that some divisions are performing well here. Its 'enterprise customer revenue' grew 4pc thanks to deals with companies like Ryanair.
The operator says that it is investing €550m in its networks over the next three years, including its planned €225m fibre broadband joint venture with the ESB, called Siro.
Data usage on Vodafone's overall mobile network grew by 77pc over the last year, which is roughly in line with its overall data growth performance in Ireland.
The company also says that its 4G network now covers 90pc of the Irish population. 53pc of the company’s Irish mobile customers are prepaid customers.