Tuesday 20 March 2018

Vodafone brings a little Christmas cheer to commute

TV presenter Elaine Crowley launches ‘Sponsor A Star’ campaign
Dustin the Turkey on Christmas FM

VODAFONE has teamed up with Kodaline, Ireland's most popular act on music streaming site Spotify this year, to launch its new Christmas offer. The deal offers buyers three months of Spotify Premium for free with every new smartphone purchased. It is available until Christmas.

Vodafone's accompanying €1.5m Christmas marketing campaign came alive this week, with an innovative twists -- commuters in Dublin, Cork and Galway can now plug their headphones into an outlet at selected bus stops to hear Kodaline's hit "All I Want" as well as some Christmassy tunes. Locations include 37 Camden Street in Dublin and Eyre Square North in Galway.

The campaign is running across TV, cinema, radio and print as well as on social networks and search engines and outdoor advertisements. The television ad was directed by Chris Turner, who has previously designed light displays for the likes of U2 and Jay-Z.


CHRISTMAS campaigns by the country's biggest charities have also begun in earnest, with TV3's Elaine Crowley fronting homeless charity Focus Ireland's appeal.

On Monday she launched the Focus "Sponsor A Star" campaign, which aims to raise €250,000 by getting businesses to sponsor a star on the Grafton Street Christmas tree in Dublin instead of sending Christmas cards and corporate gifts to clients.

Focus says there will be 5,000 people homeless across the country this Christmas, with five children a week losing their family home.

Companies are being asked to pay a minimum of €1,000 for sponsorship, up to a maximum of €20,000 for the tree's top star. Sponsors' company logos will be featured in full-page adverts in this newspaper and the 'Herald' and the name of every sponsor will also appear on the sponsor boards at the base of the Grafton Street tree.

Elaine, presenter of TV3 programme 'Midday', will officially switch on the lights on the Grafton Street Christmas tree on December 18.


SPEAKING of that special time of year, our airwaves are about to get significantly more festive. Christmas FM begins broadcasting today, with Centra, Vodafone and the 'Irish Daily Mail' on board as sponsors.

This year the station will be raising awareness and funds for Aware, the national organisation that provides support to individuals, families and communities affected by depression.

A number of familiar names will be lending their support and dropping into the station to share Christmas memories -- Brian Kennedy, Fair City's Aoibheann McCaul, Sonya Lennon, Brendan Courtney, Lottie Ryan, TV3's Sinead Desmond, Karen Koster and Lisa Cannon -- and Christmas favourite, Dustin the Turkey . Broadcasting from the Ballsbridge Hotel in Dublin, the station can be picked up in Dublin, Galway, Limerick, Cork and Wexford and also airs on North Midlands 99.4FM, North East 101.6FM and North Wicklow 99.5FM.


IRISH magazine publishers contribute between €250m to €300m to the economy every year, directly employ 1,250 people and indirectly support a further 4,500 people, according to industry body Magazines Ireland. It says 50 million magazines are bought annually here.

The group represents 35 Irish publishers who together produce over 175 magazines. On December 5 it will hold this year's Irish Magazines Awards in Dublin's Marker Hotel, hosted by Today FM presenter Mairead Farrell, to celebrate the best magazine work of the past 12 months.

Irish Independent

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