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UPC to launch 'movies on demand'

IRISH film fans could be able to watch Hollywood movies on their televisions before they are released in the cinemas before the end of the year.

Cable company UPC is planning to launch a "video on demand" service for its Irish customers.

Viewers can already access the RTE Player or TV3's Catch Up service on the internet. UPC -- known as Chorus NTL -- will provide a similar catch-up service through its boxes. It is believed that news and current affairs shows are the most commonly accessed shows on TV catch-up services.

Pre-release movies and other films are likely to be part of UPC's planned new offering, according to sources. UPC already operates a new release movies on demand service in the Netherlands, with prices beginning at 99¢ per movie, compared to a €9 cinema admission.

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