Business Irish

Friday 15 December 2017

UFC star Conor McGregor has sparked a craze for three-piece suits - Retail boss

Conor McGregor. Picture:Brian McEvoy
Splashing the cash: Conor Mcgregor
Conor McGregor and girlfriend Dee Devlin at the VIP Style Awards 2014 at The Marker Hotel
Conor McGregor is set to face Jose Aldo on 12th December. Pic: Esther Lin/Sportsfile
Gavin McLoughlin

Gavin McLoughlin

UFC fighter Conor McGregor has sparked an increase in menswear sales, according to retailers.

The sports star has set trends before with his "man bun", and now he's done it again.

Retail Excellence Ireland chief executive David Fitzsimons said Conor McGregor has had a huge influence on a new surge in menswear sales.

Menswear sales have risen by 12.4pc.

Three-piece suits are now more popular than ever, he said, and suit specialists such as Louis Copeland have identified Conor McGregor as an influence for Irish men when it comes to style.

Last year, McGregor was credited with influencing a "man bun" craze in Dublin.

Tanya Mason of The Grafton Barbers said young men, from late teens to their mid thirties, were seeking to replicate “The Conor McGregor” look of shaved sides and a small ponytail or bun on top.

“We’ve definitely had a good few in here looking for something similar, in the last week I’ve personally had at least two or three guys looking for it, or trying to grow out their hair at the top,” Tanya told

Conor McGregor has massive self-belief. Photo: Stephen R. Sylvanie / SPORTSFILE
Conor McGregor has massive self-belief. Photo: Stephen R. Sylvanie / SPORTSFILE

“There had been lots of people in looking for his previous haircut, the more slicked back look, too. But recently it’s been the shaved sides and ponytail look that’s more popular,” she added.

Read More: ‘The Conor McGregor’ man-bun is the most in demand hairstyle this week

Meanwhile, Mr Fitzsimons said all major sectors have rebounded, with the exception of the grocery sector where retailers are at war.

The trade body's survey of 4,000 stores reports retail sales in the third quarter rose the most since 2007 on a like-for-like basis.

Overall sales rose 5.43pc on the same period last year, with the hot beverage sector rising 13.2pc on a like-for-like basis.

However, despite the positive figures Mr Fitzsimons issued a warning about the rise in the minimum wage and an expected rise in insurance premiums, saying "dark clouds loom on the horizon". He told RTE's Morning Ireland that soem shops would close as a result of the wage hike.

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