TV3 may be suing RTE in a row over transmission fees, but chief executive David McRedmond was recently in Montrose to welcome the launch of the Saorview digital television project.
Saorview will replace the old aerial used by thousands of homes currently and for McRedmond it will give consumers a wider choice of how they want to view their TV.
"The free platform is very important and has really worked well in the UK and other countries.
"The pay platforms matter too though and people will stay with Sky and UPC because they provide a wide range."
The agreement that has got TV3 on board Saorview took time, but inevitably agreements such as these take time to hammer out.
"It was a tough agreement, but having said that the reason why there's an agreement between ourselves, RTE and TG4 is that free television is vital."
The Saorview platform was built by RTE Transmission Network Limited but it is not strictly an RTE platform, emphasises McRedmond.
"It's about promoting digital and giving people choice. They can pay for a wider range or get a small range for free," he added.
Rehab joins forces with Eurospar
REHAB has been named as Eurospar's new charity partner for 2011/2012 and the first fundraising activity of the partnership takes place tomorrow, with Eurospar retailers supporting "1 Day for Rehab" by selling chocolate lollipops as well as hosting various in-store activities.
The charity partnership operates on a rotating basis and following what it calls a successful two-year period with children's charity CARI, Eurospar chose Rehab as the group's new partner. The retailer said it chose Rehab for "its strong presence in communities throughout Ireland".
Independent's app makes news easy
INDEPENDENT.ie has upgraded its iPhone app. The app now includes eight new sections, such as breaking news and business, more articles in each section and more frequent updates.
In a significant upgrade strategy to empower users, the app also includes further enhancements such as faster performance and the ability for users to personalise their own navigation. Advertisers will also have the ability to target specific sections on the iPhone app.
Independent Digital chief executive Ian Byrne said: "It is our aim to deliver an iPhone app that will provide our users with a useful, on-the-go method of receiving the very latest news updates."
The app is now available at the iTunes store.