Monday 11 December 2017

Trish McEvoy cosmetics firm puts on war paint for court

A model in a campaign for Trish McEvoy cosmetics
A model in a campaign for Trish McEvoy cosmetics
John Mulligan

John Mulligan

The popular US cosmetics firm founded by Irish-born Trish McEvoy is suing a rival for trademark infringement in New York, in what's shaping up to be a bruising legal catfight.

Her eponymous company is suing US firm Too Faced Cosmetics over the use of a tagline. Both companies have annual revenues of about $200m.

Trish McEvoy Ltd claims that Too Faced Cosmetics had infringed its trademark - 'The Power of Makeup', and is seeking any damages that might be awarded to be trebled.

Born in Belfast, Ms McEvoy (65) left the city at a young age to live with her grandmother in Berlin. She later moved to the United States, and founded her cosmetics business in New York in the 1970s. She had worked as a make-up artist.

Her brand is now hugely popular, and sells around the world.

Her firm has claimed in a New York court that the 'Power of Makeup' trademark has been used by the company since at least 2004.

"Trish McEvoy's fame and notoriety are well established," the lawsuit notes.

It claims that the alleged use of the trademark by Too Faced Cosmetics is likely to confuse consumers and damage her company's brand.

Lawyers for Too Faced have insisted that Trish McEvoy Ltd has not used the trademark, and that the use of the designation by Too Faced did not violate Trish McEvoy Ltd's rights.

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