Toyota in €1.7m hybrid car marketing drive
Toyota Ireland has spent €1.7m on advertising and marketing in the past six months in a bid to get motorists to switch to hybrid vehicles.
The car giant also lobbied politicians in a bid to secure Vat relief on company fleets using hybrids as well as an extension of the VRT grant for hybrid vehicles to 2020.
The campaign, between October and March this year, helped drive Toyota's hybrid sales up 128pc on last year's figures, with over 1,300 sold in the first three month of 2017.
In Ireland, hybrid vehicles now make up a total of 3.5pc of the market, up from 1.5pc last year. Meanwhile, diesel sales have dropped to 66pc of the market from 71pc last year.
Despite the growing popularity of electric cars, petrol hybrids outsell them here by 12 to one, according to figures cited by the firm.
Toyota said Irish motorists have been slow to switch because of concerns over long charging times and the perceived limited range.
Meanwhile, the firm has stepped up its lobbying of Minister for Climate Action Denis Naughten and MEP Brian Hayes in order to secure tax reliefs for its range of hybrid cars, according to lobbying register filings at the Standards in Public Office Commission.
Sunday Indo Business