A €130,000 investment package has been earmarked to bring retailers to Carlow.
Getting up to 5pc off commercial rates and a grant to cover the costs of fitting out or improving a vacant property are among the host of incentives launched to get new business people to set up shop in the county.
Jobs Minister Richard Bruton said the major retail revitalisation programme aims to bring retailers and jobs to south Leinster.
"This is a great example of how, by working together, businesses can help revitalise the enterprise environment and create jobs," he said.
"I wish every success to all involved."
County manager Tom Barry, who is also chairman of Carlow County Enterprise Board, said: "Carlow offers excellent transport infrastructure, combined with a well-populated catchment area and access to a highly educated workforce."