Top tips for enhancing your personal brand
1 Spend the most money on the clothes you wear most. If you are spending 40+ hours a week in work, you need clothes that will last and look well.
2 Go for the best quality in clothes that you can manage and pay attention to detail.
3 Great personal grooming is essential. Polish your shoes regularly – people always notice shoes.
4 Make a plan before you go clothes shopping. Decide where the gaps are in your wardrobe and aim to fill those.
5 Wear clothes that fit. Sounds obvious but any garment that is too big or too small is not flattering.
6 Be mindful of your body language – a firm, confident handshake, direct eye-contact and a sincere smile will go a long way.
7 For ladies, a little make-up can really enhance your professional look.