Top drinks firm signs on the dotted line
Ray Finn from leading drinks distributor Barry and Fitzwilliam with Jim Morrissey chief executive of youth marketing and entertainment company Signature Group enjoy a moment's rest outside Doheny & Nesbitt's on Baggot Street, Dublin, after signing a partnership deal last week.
The new arrangement is designed to execute their entertainment events, which will be designed to give exposure to their drinks brands such as Corona, Jim Beam, Jagermeister and WKD for 2014.
With over 170,000 customers on its database, Signature Group established hosts nightclub and entertainment events targeting the 18-to-30-year-old demographic in Ireland.
Barry and Fitzwilliam, who have a wide range of products on its portfolio, are targeting new customers through this marketing partnership.
Sunday Indo Business