Sunday 25 February 2018

Tiger's sponsor shaves ad spend

LOUISE McBRIDE

ONE of Tiger Woods's major sponsors has not just got shy of featuring the controversial golfer in its ads -- the Gillette manufacturer, Procter & Gamble (P&G), has also cut back on the amount it spends on advertising in Ireland.

P&G spent about €19.9m on Irish press and television adverts last year, compared with about €24m in 2008, according to figures just released by Nielsen.

P&G, which was the second biggest advertiser in Ireland in 2008, has slipped down to third place after being overtaken by SuperValu and furniture retailer Harvey Norman.

SuperValu splashed out about €21.3m on press and TV ads last year, while Harvey Norman spent €20.3m.

Sunday Independent

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