Thursday 17 October 2019

Three cheers for Ireland in new €4m sponsorship

John Delaney with a dance group at the Strictly for Soccer event
John Delaney with a dance group at the Strictly for Soccer event

Peter Flanagan

FAI chief John Delaney has signed up mobile phone network Three as continued sponsors of the Irish football team and the Football Association of Ireland in a deal which will be worth an extra €4m up to 2016.

Three chief executive Robert Finnegan said the deal adds to the current agreement and an already-committed investment of €7.8m to the FAI.

As primary sponsor of the Irish national football team, Three will continue to have exclusive branding rights to include training and playing gear and kit, ticket branding and high-visibility pitch-side branding at the Aviva Stadium.

Mr Finnegan said the renewal came on the back of a "very positive and mutually beneficial partnership" over the past three years.

FAI boss John Delaney, meanwhile, said Three had been "fantastic" partners so far.

News of the deal came after the 'Strictly Come Soccer' event in aid of The John Giles Foundation and Ireland's Street Soccer Leagues (Homeless World Cup) took place at Citywest Hotel Dublin.

The event was co-hosted by Mr Delaney.

Irish Independent

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