Monday 19 February 2018

The Punt: Peppa Pig flies – O'Leary aims high on customer service

Ryanair boss Michael O'Leary
Ryanair boss Michael O'Leary

RYANAIR boss Michael O'Leary was doing the rounds in Dublin yesterday.

First up was the Aviva Stadium where, along with the Taoiseach and DAA boss Kevin Toland, he announced that Ryanair will launch nine new routes from the capital next year, adding 700,000 seats to its capacity there.

At its summer peak, it will mean Ryanair will have 40 aircraft based in Dublin.

But it was arguably his lunchtime speech later on at the Chartered Accountants Leinster Society that marked the biggest strategic departure for the airline.

Mr O'Leary detailed how he's going to "aggressively" target growth by going after business travellers and families.

Ryanair will offer business people flexi-fares, fast-track security and the ability to change flight times and dates as part of the ticket price. With families, there'll be discounted child fares and all-in bundles with allocated seating and check-in baggage.

"As somebody who endured the questionable pleasure of bringing four under-eight-year-olds to Peppa Pig World just outside Bournemouth last weekend, we will be designing a product specifically for families travelling with children under the age of 16."

He added: "We'll also be announcing significant discounts for anyone who wants to accompany my wife and children whenever they next travel abroad." He's embracing the new customer service ethos with gusto.

"When the market tells you they want more customer service, I will customer service the s*** out of the market."

Irish Independent

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