Business Irish

Tuesday 21 November 2017

Texts from hungry daughter inspired mum's oat cuisine

Louise McBride

Louise McBride

GETTING text messages from her hungry daughter proved to be the inspiration for The Radical Food Company, a new company set up by Dubliner Miriam Cox-Monahan and her husband Tony a few months ago.

"We have four extremely active children who were eating us out of house and home," said Miriam.

"One of my daughters is very tall and thin. When she started going to school I'd get text messages from her at about 11 in the morning asking me to bring her more food as she'd already eaten all her lunch."

The text messages quickly told Miriam that the breakfasts her children were having at the time simply weren't sustaining them through the morning, so she tried to fill them up with porridge.

"However, there's no way they would take porridge," said Miriam. "So I thought there must be some other way to eat them to oats rather than porridge or breakfast bars."

She came up with the answer by developing a creamy and thick oat-based yoghurt now known as Radical Oats.

"I haven't got a single text from my daughter since," said Miriam, who recently struck a deal to get Radical Oats sold in Spar outlets, and she is currently talking to multiples about selling the product there too.

"We're selling a lot of the product," said Miriam. "Our order for one shop has quadrupled since we set up the company in late 2012.

"I'm amazed at the reaction of people to something which I came up with myself."

Irish Independent

Promoted Links

Business Newsletter

Read the leading stories from the world of Business.

Promoted Links

Also in Business