Saturday 24 March 2018

Tesco v SuperValu: Battle on for Irish supermarket share crown

A Supervalu store on Main St, Ballymun was one of the outlets
A Supervalu store on Main St, Ballymun was one of the outlets
Aldi and Lidl have increased their market share
Tesco is aiming to cut down on waste.
Peter Hynes, Head of Logistics in the Lidl warehouse in Newbridge. Photo: Tony Gavin
John Mulligan

John Mulligan

The battle to be Ireland’s biggest grocery retailer is still raging, with Tesco and SuperValu now almost neck-and-neck for the crown.

New figures out this morning from research group Kantar Worldpanel show that Tesco’s share of Ireland’s multi-billion euro grocery market fell 2.1pc to 25.2pc in the 12 weeks to February 1, while SuperValu’s edged very slightly higher to 24.9pc.

Tesco has been fighting to maintain control of the top spot since Cork-based retail group Musgrave, which controls the SuperValu brand, rebranded all Superquinn stores as SuperValu  outlets this time last year.

The latest Kantar data shows that Dunnes remains in the third spot. Its market share rose 1.7pc in the latest period to 23.8pc. It has spent tens of millions of euro giving away free vouchers to secure custom.

German retailers Aldi and Lidl continued to perform strongly. Aldi’s market share was up 11.5pc in the period to 8pc, while Lidl’s was 12.5pc higher at 7.4pc.

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