Tesco has returned to growth in the Irish market for the first time since 2013, boosted by back to school shoppers.
The latest supermarket data from research group Kantar Worldpanel shows that Tesco has managed to keep its number one position as Ireland’s biggest grocery retailer, fending off a continuing challenge from SuperValu.
The Kantar data published this morning shows that Tesco had a 24.8pc share of Ireland’s multi-billion euro grocery market in the 12 weeks to September 13.
But while the value of Tesco’s sales in the period rose 0.3pc, its share of the grocery market actually dipped 0.4 percentage points year-on-year.
The value of SuperValu’s sales rose 0.2pc, while its share of the overall grocery market fell 0.4 percentage points to 24.3pc.
Dunnes saw the value of its sales rise 5.2pc, while its market share rose 0.7 percentage points to 22.7pc.
“After an unprecedented period of decline, Tesco has posted growth of 0.3pc.,” according to Georgieann Harrington, insight director at Kantar Worldpanel. “This is the first time sales have increased for the retailer since early 2013. Making the most of the back to school season, the grocer has seen its spend from families with children – a heartland for the retailer – increase by 4pc. A modest increase in shopper numbers overall has certainly played a part in Tesco’s recovery, and its customers are also buying more products per shop in the latest period, helping to boost the retailer’s performance.”
Aldi and Lidl both posted strong gains. Lidl’s share of the market rose 0.6 percentage points to 9pc, while Aldi’s rose 0.2 percentage points to 8.7pc.