Saturday 21 September 2019

Tesco retakes top grocery retailer title from SuperValu

John Mulligan

John Mulligan

Tesco is once again Ireland’s biggest grocery retailer, having retaken the title from SuperValu, new figures this morning show.

Tesco now has a 25.2pc share of the multi-billion euro Irish grocery market, compared to the 24.8pc held by SuperValu, which is controlled by the Cork-based Musgrave group.

The previous figures from research group Kantar Worldpanel had shown the pair to be neck and neck, while the data prior to that had seen SuperValu overtake Tesco as the country’s top grocery retailer. Tesco had held the pole position for over a decade.

But retail experts expect the two chains to keep alternating the first and second position in the coming year as they vie with each other for dominance.

Dunnes Stores performed strongly in the 12 weeks to May 24, seeing the value of its sales rise 4.1pc. It now has a 21.9pc share of the market.

“Tesco has reclaimed the top-spot capturing 25.2pc of the grocery market, but the retailer is still seeing sales decline as its performance remains behind the market,” according to Georgieann Harrington, insight director at Kantar Worldpanel.

She said that while some initiatives have helped Tesco, it “still has some ground to recover” to regain the 26.3pc share of the market it had a year ago.

Aldi had an 8.6pc share of the market in the latest period, while Lidl had 8.4pc.


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