WE pale Irish women know a thing or two about fake tan.
Now we're helping the Aussies achieve a healthy glow without the sun's rays.
TanOrganic, the fake tan developed by Dragons' Den contestant Noelle O'Connor, is hitting the shelves across Australia.
The company recently signed deals with department stores Woolworths and Myer and make-up chain Mecca to distribute its product Down Under.
TanOrganic is riding the growing wave of health-consciousness among developed world consumers. Its ingredients are 99.6pc natural with no parabens or preservatives.
"We are hoping to capture 10pc of the $50m Australian self-tanning market," said Kildare-born Ms O'Connor.
Australians are some of the world's most health-conscious consumers, she added.
The country has the largest percentage of homeopaths per capita in the world.
TanOrganic recently raised €25,000 via crowd-funding lending platform Linked Finance to fund the Australian expansion, as well as a move into the UK.
Health supplement chain Holland and Barrett stocks the product in 50 of its UK stores and will soon roll it out to its entire British network of 700 outlets.
Sunday Indo Business