Tuesday 18 June 2019

Taylor still packing a punch for sponsors in new research


Katie Taylor is a champion inside and outside the boxing ring
Katie Taylor is a champion inside and outside the boxing ring
Samantha McCaughren

Samantha McCaughren

World champion boxer Katie Taylor has retained her status as Ireland's most admired sports personality, according to sponsorship consultants.

But last year's number two, Conor McGregor dropped to third position, behind Roy Keane, assistant manager of the Irish soccer team and former Manchester United captain.

The Onside Star Track index is used to evaluate how desirable well-known names are to brands for sponsorship.

According to John Trainor, CEO of Onside: "Digging behind individual performances, Taylor's dominance in appeal among the Irish female public is undisputed, while McGregor's strong point remains among 18-24-year-olds in Ireland, where he is the clear number one superstar."

Keane has emerged as the sports star that Irish males admire most, fuelled in part by a strong support in Munster. Meanwhile, Leinster star Johnny Sexton was singled out by the Onside research as the rugby star gaining the most popularity.

"While legends Brian O'Driscoll, Paul O'Connell and Ronan O'Gara all still score in the Onside top 10 most admired sports stars of 2018, Johnny Sexton has shot up the leaderboard to join the past players," said Trainor.

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