Monday 19 August 2019

Surge in pre-Christmas online sales sees eShopWorld enjoy global growth

E-Commerce

Dearbhail McDonald

Dearbhail McDonald

Dublin-based eShopWorld, the Irish e-commerce platform that allows premium brands to sell seamlessly online into international markets, has recorded a 35pc increase in pre-Christmas online sales across major global markets.

Cross-border global e-commerce surged by 35pc during the peak pre-Christmas period - from November 15 to December 20 - year over year according to the Swords, County Dublin-headquartered company, which also has offices in the US, Singapore and the Netherlands.

eShopWorld operates in more than 200 markets and has a significant presence in the US, Ireland, continental Europe, Asia and Australia.

Customers of the company's technology platform, which provides in-country cross-border e-commerce solutions to retailers selling globally across North America, Europe and Asia, are believed to include global, iconic brands such as Victoria's Secret, Nike, Sears, Citibank, Marc Jacobs, Cisco, Microsoft and Unilever.

The UK, Australia, Canada, Mexico and Germany - eShopWorld's top five countries in terms of order volume - accounted for approximately 65pc of all orders over the Christmas period.

Australia enjoyed 43.7pc growth year over year compared to the UK at 27.42pc and Canada at 23.53pc growth in the same period.

"Major markets saw particularly strong cross-border e-commerce sales during the pre-Christmas period, as consumers have a stronger appetite for global brands and have become empowered to shop online globally," said Tommy Kelly, eShopWorld's chief executive.

"In Mexico, cross-border online sales grew by a massive 120pc year over year during the holiday peak."

Conversion rates started to increase on November 15, a week before Black Friday, and they surged during the first week of December.

The proportion of consumers choosing expedited shipping began to increase on November 21 last, according to proprietary data released by eShopWorld.

Established in 2010, eShopWorld employs more than 240 staff and has plans to double that number over the coming years.

Last year its gross turnover rose by almost €100m to €320.6m and it is targeting revenues of $1bn (€882m) by 2020.

The company is privately owned by Kelly and Asendia, an alliance between France's La Poste and Switzerland's Swiss Post, and manages the global e-commerce requirements of five of the top 10 apparel brands.

At the time of the deal with the two European postal service companies, eShopWorld was valued at some €300m.

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