Suretank owner Patrick Joy has emerged as a backer of East Coast Bakehouse, the new biscuit venture planned by Michael Carey.
Joy, who was named EY entrepreneur of the year in 2013, is joined as a shareholder by Stephen Twaddell, the former president of Kellogg's European division.
Both men will become non-executive directors at East Coast, Carey told the Sunday Independent.
East Coast, which is being run by the management team that established the Jacob Fruitfield group before its 2011 sale to Valeo, is investing €15m in its new factory in Drogheda. Ulster Bank and Enterprise Ireland are also contributing money.
The new business is set to create 100 new jobs. Marketing and innovation director Alison Cowzer, Carey's wife, said management received 700 job applications in a 48-hour period.
Cowzer said the new factory would be far more modern and cost efficient than the Jacobs factory in Tallaght, which management closed in 2008 citing out of-date machinery.
Sunday Indo Business