Business Irish

Saturday 17 August 2019

Supervalu roll out new initiatives nationwide following success of 'autism friendly' evenings

SuperValu logo
SuperValu logo
Louise Kelly

Louise Kelly

Supervalu have introduced a number of new measures in an effort to support people living with autism.

The latest initiative from the grocery group follows the success of the store's autism friendly shopping evenings.

Designed in partnership with the Middletown Centre for Autism, Supervalu have focused on planning tools prior to the shopping trip, in-store changes to enhance the shopping experience, and an increased awareness in the store and general community.

Speaking at the launch of the new initiatives Minister McGrath said that SuperValu have provided a "vital support" for members of the autistic community.

"It is fantastic that this service will be so readily available [across the country] and that a day-to-day and routine task of grocery shopping can now be carried out with a little less worry for all the families and people living with autism," he said.

"It is the responsibility of us all to educate ourselves and make changes to ensure that society is inclusive for everyone."

Read more: One Irish supermarket hailed for 'autism friendly' initiative


* Autism friendly shopping times – a commitment to rolling sensory friendly times nationwide

*Store Maps and photos available online for every store to pre-plan the store visit including simple store maps and photos indicating the main areas and quiet areas in store

*De-sensitisation of store sounds at designated shopping times: with downloadable store sounds to assist in de-stressing the store visit

*E-learning modules available to all staff to tackle a general lack of awareness around autism and educate on how the steps taken in store will make a difference

*Reduce and standardise beeps sound on tills in stores nationwide

*Autism friendly trolleys Support the use of the ALF (Autism Lifeskill Friend) trolley – developed by a SuperValu employee

*Expert panel established to meet three times a year to ensure that all initiatives are impactful, and relevant for families with autism and viable for retailers

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