Wednesday 21 February 2018

SuperValu retains its top spot

SuperValu has managed to retain the top spot
SuperValu has managed to retain the top spot
Colm Kelpie

Colm Kelpie

SuperValu has managed to retain its position as the largest supermarket in Ireland despite another strong performance from Tesco.

SuperValu now has a market share of 22.1pc, according to the latest findings from research group Kantar Worldpanel.

However, strong sales growth from Tesco, its highest since April 2012, has helped narrow SuperValu's lead to just a 0.1 percentage point.

"Tesco saw sales grow by an impressive 4.3pc during the past 12 weeks, compared to the same time last year," said David Berry, director at Kantar Worldpanel.

"Although prices have fallen overall at the grocer, this has been countered by an increase in spending - the average shopper spent €15 more with Tesco than during the same period last year.

"As it celebrates its fifth consecutive period of growth, Tesco's fortunes certainly seem to have shifted."

Irish Independent

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