SuperValu in new loyalty deal with eir
SuperValu has announced a new partnership with communications company eir as part of its Real Rewards loyalty programme.
The partnership means that SuperValu customers can now collect Real Rewards loyalty points by linking their eir broadband or landline account, as well as using points to avail of discounts of up to €60 off future eir bills.
The offer, which begins today, is open to all eir fixed line and broadband customers.
"We are excited to partner with a brand as progressive as eir and we look forward to giving our customers even more opportunities to earn points as they link their Real Rewards card to their eir account," Martin Kelleher, SuperValu managing director, said.
Eir joins a host of other well known brands that have themed with SuperValu on their customer reward plan including Bank of Ireland, Electric Ireland and Getaway Breaks.
Commenting on the announcement, Richard Moat, eir CEO, said that eir was "delighted" to partner with SuperValu on the scheme,
"This is our way of saying thanks to our many loyal customers in a real and tangible way," Mr Moat said.