Sunday 25 February 2018

SuperValu clings on to top spot as Tesco cuts grocery gap

SuperValu has managed to retain the top spot
SuperValu has managed to retain the top spot
John Mulligan

John Mulligan

Tesco has narrowed the gap on SuperValu in the ongoing battle for pole position in Ireland's multibillion euro grocery market.

But SuperValu, controlled by the Cork-based Musgrave group, has just managed to retain the top spot, with a 22.2pc share in terms of the value of sales.

The figure, for the 12 weeks to August 13, was just ahead of the 22pc share secured by Tesco.

The data from Kantar Worldpanel also shows that German retailers Aldi and Lidl continued to make additional inroads.

Lidl had a 12pc market share at the end of the 12-week period, while Aldi had 11.5pc.

"Year-on-year sales growth of 0.4pc was enough for SuperValu to hold onto the top spot in the face of a strong challenge from Tesco," said Kantar Worldpanel director David Berry.

"SuperValu has improved the number of items sold per trip but has done so at a lower price point," he added.

Mr Berry said that the latest figures represent the fourth consecutive period of growth for Tesco in Ireland.

He said that was a "clear indication" that the retailer has achieved a turnaround in its performance.

Dunnes Stores remains the third-largest retailer in the country in terms of the value of sales, with a 21.1pc share of the market.

The overall grocery market expanded 2.2pc despite deflation holding steady at 0.5pc.

Irish Independent

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