Supermac’s on target to spend 'upwards of €7m' on Irish poultry this year
Supermac’s has said that it is on target to spend close to €7m on Irish poultry this year.
The fast food restaurant's investment in the industry is also expected to increase even further in 2018.
"We expect this figure to continue to increase year on year as the popularity of our fresh chicken sandwich and fresh chicken tenders range continues to grow," CEO Pat McDonagh said at the Ploughing Championships on Wednesday.
Speaking from the site in Screggan, Co. Offaly, Mr McDonagh said his firm only serves 100pc fresh, never frozen, Irish chicken and beef.
"We are committed to continuing our ongoing support of Irish farmers and utilising Irish produce whenever possible," he said.
The fresh chicken product range in Supermac’s includes the Snack Box and Lunch Box, the Wholemeal Grilled Chicken Sandwich, Chicken Breast Sandwich and the Fresh Chicken Tenders.
IFA President Joe Healy thanked Supermac’s for their support of Irish beef and poultry.
"It is great to see an Irish company sourcing all of their fresh beef and poultry from Irish suppliers and supporting Irish farmers," he said.
Supermac’s currently has over 100 outlets across country and employs over 2,700 people.