Business Irish

Friday 23 February 2018

Startups set for new showcase at DMX Dublin

Dublin startup commissioner Niamh Bushnell Photo: Maxwells
Dublin startup commissioner Niamh Bushnell Photo: Maxwells
Gavin McLoughlin

Gavin McLoughlin

Irish marketing startups will have a chance to showcase their business to a panel of experts at this year's DMX Dublin digital marketing conference.

The panel includes Dublin startup commissioner Niamh Bushnell and DMX Dublin content programmer Colin Lewis. The conference - which organisers say is Ireland's largest in the field of digital marketing - is owned and operated by the Marketing Institute of Ireland, a professional body for marketers.

It takes place in Dublin's Aviva Stadium on March 9. Over 800 people are expected to attend.

Marketing Institute boss Tom Trainor said the organisers wanted to provide "a platform for some of the hottest new marketing and advertising technology players in this great startup city. We have carefully selected some of Ireland's most promising startups to showcase their offering at the biggest marketing event in Ireland."

Companies that have been chosen include Tito, a web app for selling tickets online, and Popdeem, which makes social marketing software that rewards users for sharing their experiences with various brands. The presentations will take place in front of a large audience of professionals in the field and organisers hope it might spark interest in the companies.

In addition, Dutch entrepreneur Yuri van Geest has been announced as a keynote speaker at the event. Van Geest is co-author of Amazon bestseller Exponential Organisations: Why New Organisations are Ten Times Better, Faster and Cheaper than Yours (and What to do About It. The topic of his speech is 'Exponential Organisations - The Organisational Model for the 21st Century', with the idea being that new technology has enabled companies to accelerate growth.

Speakers previously announced for the event are Nestle vice president of digital and social media Pete Blackshaw, Pinterest UK & Ireland country manager Adele Cooper, and Financial Times business-to-consumer managing director Jon Slade.

Irish-born Cooper, who previously worked for Google and Facebook, is responsible for growing Pinterest in Ireland and the UK by building the photo-sharing website's relationships with brands and publishers across areas like fashion, food and home decor.

Sunday Indo Business

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