Friday 23 August 2019

Staff in demand amid animation boom

Cathal Gaffney, co-founder of Brown Bag Films, says animation specialists are in high demand. The company behind Vampirina and Doc McStuffins has enjoyed strong growth since being bought by 9 Story Media Group. Photo: Kyran O’Brien
Cathal Gaffney, co-founder of Brown Bag Films, says animation specialists are in high demand. The company behind Vampirina and Doc McStuffins has enjoyed strong growth since being bought by 9 Story Media Group. Photo: Kyran O’Brien
Samantha McCaughren

Samantha McCaughren

Increased demand for animation from streaming services such as Netflix and Amazon has meant that finding staff has become the industry's biggest challenge, according to Brown Bag Films co-founder Cathal Gaffney.

"It's a global talent business and colleges physically can't keep up with the demand for production. So most companies around the world, from India to Toronto to Dublin, are starting production without the whole crew because we can't get them, and that's got a big impact," he said.

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Brown Bag Films was acquired by 9 Story Media Group in 2015, and in April re-registered as a limited company from an unlimited one. New accounts reveal revenues for the Irish part of the business increased 24pc to €50.7m last year, and profits before tax were €6.8m.

Gaffney said that demand for animation content had doubled in recent years and changes to media consumption had been positive.

"For years, everybody focused on sport and drama, and now I think they have realised that if you have a good children's content offering, that the parents will stay and continue to pay the subscription," he told the Sunday Independent. "We are in a really strong position now to maximise demand for content." The company employs 330 people in Dublin.

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