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Squeezed shoppers boost Aldi market share

German discount retailer Aldi has continued to boost its market share in Ireland as shoppers feel the dual squeeze of higher taxes and reduced incomes.

The latest figures from Kantar Worldpanel show that Aldi's share of the country's €14bn Irish grocery market grew at the fastest pace of any retailer during the latest survey.

The German discount store had a 4.5pc share of the market for the 12 weeks ended February 19. That was up by a quarter from 3.6pc in the corresponding period last year.


However, rival Lidl continues to attract more business, holding a 5.6pc share in the period, virtually unchanged from a year earlier.

Tesco remains the country's biggest retailer, with a market share of just over 28pc. Its nearest rival is Dunnes Stores, with a 23.3pc share. Tesco's share is up just over 3pc, while that of Dunnes is unchanged.

Tesco recently applied for planning permission to build what will be one of its largest stores in Ireland, at Liffey Valley in Dublin. The 56,000sq ft development is likely to employ about 200 people.

Superquinn fared badly in the latest Kantar Worldpanel survey. Its share fell nearly 12pc to 5.8pc. It closed stores in Dundalk and Naas, however. The chain was bought by Musgrave last year for close to €250m after it went into receivership.

SuperValu, the brand also owned by Musgrave, saw its market share remain unchanged at 20pc.

David Berry, commercial director at Kantar Worldpanel, said the growth rate in the market was virtually stagnant, rising just 0.3pc in the period.

"The growth rate remains lower than grocery price inflation, currently at 2.3pc, highlighting the ongoing pressure on household budgets," he said.

"Shoppers are adopting a 'little and often' approach to their grocery shopping with the number of times we visit the shops rising by 6pc but the amount we spend on each trip falling by an average €1.40 per trip."

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