Business Irish

Friday 23 August 2019

Spreading the wealth: Kerrygold sales top €1bn a year

Big earner: Kerrygold Park in, Mitchelstown Co Cork
Big earner: Kerrygold Park in, Mitchelstown Co Cork
Ciaran Moran

Ciaran Moran

KERRYGOLD has become the first Irish food brand to exceeded €1bn in annual retail sales.

The Kerrygold butter brand was the brainchild of Anthony O'Reilly, then the chief executive of An Bord Bainne, in 1962.

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His vision was to establish Kerrygold as a premium brand, marketing the rich quality of Irish milk.

Kerrygold is now an international household name. It is the number two butter brand in the US and the number one butter brand in Germany, as well as being the fastest-selling branded product on supermarket shelves in that country.

While Kerrygold butter has grown in popularity over the past five decades, the recipe has not changed since it was first produced in 1962.

Its global success is attributed to the use of grass-produced milk, which is also the reason Irish butter has its deep yellow shade, coupled with state-of-the-art production facilities and an ambitious brand strategy. Kerrygold is produced by a number of Irish dairy co-ops.

There are now 7.5 million gold foil packs sold every week.

Irish Independent

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