Thursday 23 November 2017

Some you win...

Not all ideas cobbled together by Ireland's boffins make it in the real world.

About five years ago, the food company Glanbia had developed a cereal-based product with cholesterol- reducing properties. The product, however, never got off the ground.

"For various reasons, this product was not commercialised," said a spokeswoman for the food company.

"Our innovation team develops various new products and explores their commerciality -- not all, however, come to market."

Sunday Indo Business

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