Some you win...
Not all ideas cobbled together by Ireland's boffins make it in the real world.
About five years ago, the food company Glanbia had developed a cereal-based product with cholesterol- reducing properties. The product, however, never got off the ground.
"For various reasons, this product was not commercialised," said a spokeswoman for the food company.
"Our innovation team develops various new products and explores their commerciality -- not all, however, come to market."
Sunday Indo Business