Smurfit Kappa ticks the boxes for Guaranteed Irish
Smurfit Kappa Ireland has joined Guaranteed Irish, the not-for-profit business membership organisation championing homegrown and international businesses operating in Ireland.
“We look at three core criteria when assessing an applicant for membership – jobs, community and provenance – and Smurfit Kappa Ireland ticks all of these boxes in abundance,” said Brid O’Connell, CEO of Guaranteed Irish, who is pictured above with John O’Loughlin, CEO of Smurfit Kappa Ireland.
Ms O’Connell said Guaranteed Irish aims to increase membership to 1,000 companies by the end of 2020.
Mr O’Loughlin said Smurfit Kappa’s move showcases the Irish roots of the business. “Smurfit Kappa Ireland prides itself in driving sustainability, quality and commitment from the core of the business. These are values which Guaranteed Irish support,” he said.