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Smurfit Jr's gambling software company signs 'major client' deal in the US


Dermot Smurfit Jr

Dermot Smurfit Jr

Dermot Smurfit Jr

GAN, the gaming software company headed up by Dermot Smurfit Jr, has signed a deal with a US-based casino company.

The company, the Mississippi Band of Choctaw Indians, owns and operates the Pearl River Resort whose portfolio of assets includes Silver Star Hotel & Casino, Golden Moon Hotel & Casino, Dancing Rabbit Golf Club, and Geyser Falls Water Theme Park located in Choctaw Mississippi.

The company also operates the Resort's sister property, Bok Homa Casino also located in Mississippi.

Describing the deal as a "major client win" in a new regional US gaming market, Dermot Smurfit, chief executive of GAN, said that it reinforces GAN's market position as the leading business to business enterprise software solution provider to 'bricks and mortar' US casinos.

"We are enormously privileged to bring one of America's largest and most vibrant Native American casino resort properties online with our simulated gaming solution," Mr Smurfit said.

"Pearl River Resort is the largest casino resort in the Mississippi gaming region and we anticipate their audience of patrons will engage heavily with simulated gaming."

This is the fourteenth US casino operator to license GAN's US Patent to permit patrons to link reward cards to their online simulated gaming account and receive reward points automatically triggered by the patrons' diverse online activities.

According to a statement from GAN, Pearl River Resort is considered a major gaming destination for residents of Mississippi and Alabama offering 1,000+ hotel rooms together, with over 2,400 slot machines, 69 table games, 14 table elevated poker room, and bingo room which seats up to 306 players.

Meanwhile Bok Homa Casino provides players with over 720 slot machines, 12 table games, and a bingo room which seats up to 236 players.

"We selected GAN for its proven success in helping casino properties to offer online gaming and for its capability to embed our on-property rewards program into an online experience," William A. Johnson III, interim president and CEO of the Mississippi Band of Choctaw Indians, said.

"Equipped with GAN's simulated gaming, Pearl River Resort will now introduce our casino properties online to a wider audience of casino enthusiasts located in adjacent regional markets."

Gross income for 2017 at GAN was £41.1m (€46.9m), a 30pc increase on the previous year, according to the company's annual results released in March. The performance was driven by the launch of five new clients of Simulated Gaming in the US.

Online Editors