Skype funerals and expansion as directors spend €500,000
Funeral directors Massey Bros is to significantly expand its business over the next five years, starting with an initial €500,000 investment in a new premises and state-of-the art facilities.
The Dublin-based firm opened a new branch at Newtown Park in Blackrock today, bringing its total branch network to ten.
Massey Bros described the Blackrock branch as a "strategic location" due to its long association with the area.
The third-generation family business also refurbished its funeral home on Thomas Street in the Liberties area and installed a state-of-the-art mortuary facility on nearby Cork Street.
The expansion has the potential to create up to 15 new jobs.
Massey Bros managing director Freddie Maguire said the company has ambitious plans for new products and services over the next two years.
"Massey Bros is a growing business, evidenced by the fact that we now arrange approximately one in four of all funerals in the areas in which we have a presence.
"The service we offer is one that enables families to honour the lives of their loved ones. To do that in a meaningful way, we have to be innovative, particularly as today there is no such thing as a 'standard' funeral," Mr Maguire said.
The firm also announced it's to open a number of new branches in key locations around Dublin city and county over the next five years.
"Over the last number of years we have developed a range of new products and services such as a Harley-Davidson hearse, spaces for civil funerals and pre-paid international repatriation funeral plans helping us to reach a far wider target audience and deliver steady and consistent market share growth," he said. The new investment represents the latest expansion in the firm, which was established in the 1930s in the Liberties.
The new branch in Blackrock has a Skype facility so mourners overseas can watch funerals over the internet.