Sunday 21 January 2018

Skoda set sights high following record sales in 2016 on back of €12.5m investment

Skoda Octavia
Skoda Octavia
Louise Kelly

Louise Kelly

Skoda are confident of becoming one of the top five highest selling car brand in Ireland following a record sales performance in 2016.

Over the last 12 months, the company recorded a 20pc volume growth, delivering over 9,500 new vehicles.

The impressive figures has solidified their position as the sixth highest selling car brand in the country for the second year running.

However, following a dealer investment of €12.5m injected into the transformation of the brand, the company are aiming higher next year.

“At ŠKODA we are extremely optimistic for 2017," Brand Director at ŠKODA Ireland, John Donegan said today.

"The new face of our dealer network will be the most modern of any car brand in Ireland and we will have some exciting new models for our customers to experience.”

Increasing their market share to 6.5pc, Skoda's car turnover has increased by 29pc from €115m to €148m.

Meanwhile, the turnover from sales of vehicle parts and accessories has increased 13pc from €7.8m to €8.8m.

Finance offers at the company have also seen a surge in interest with over €105m loaned to customers over the past twelve months, an increase of 48.9pc on 2015.

"Just under 50pc of the cars sold by Skoda in Ireland are financed by Skoda Finance with two out of three Skoda’s financed taking the PCP route," said Mr Donegan.

"This year alone, ŠKODA Finance have financed 6,052 contracts and we’re looking forward to growing that number further in 2017.”

Thursday's announcement follows Skoda's production of their 19-millionth vehicle earlier this month at their factory base in Mladá Boleslav, Czech Republic.

In Ireland, the Octavia is the top performing model of the Skoda range with over 4,700 sales in 2016.

The brand's first ever seven-seater SUV, the Skoda Kodiaq is set for release in March 2017.

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