Tuesday 22 October 2019

Shoppers begin stocking up for Christmas

'With less than 100 days to go until the big day, retailers have been ramping up their festive activity with deals on seasonal chocolates including advent calendars.' Stock image
'With less than 100 days to go until the big day, retailers have been ramping up their festive activity with deals on seasonal chocolates including advent calendars.' Stock image
John Mulligan

John Mulligan

Irish shoppers have already begun to stock up on treats for Christmas.

The latest grocery share data from Kantar also shows that with 100 days still to go until Christmas, supermarkets too are trying to get consumers into the festive spirit. Many are stocking Christmas goodies, and Kantar said sales of chocolate boxes and gifts have soared 65pc in the past month.

Please log in or register with Independent.ie for free access to this article.

Log In

Charlotte Scott, consumer insight director at Kantar, said that as summer draws to a close, normal routines resume, as do normal shopping habits. She said that cereal, yoghurt and bread sales jumped 14pc, 10pc and 6pc respectively during the past four weeks as school resumed, compared to the previous month.

"If you're one of the people that feels like Christmas starts earlier and earlier each year, you might be right," she said.

"With less than 100 days to go until the big day, retailers have been ramping up their festive activity with deals on seasonal chocolates including advent calendars," she added.

The latest Kantar data, for the 12 weeks to September 8, shows that Dunnes Stores remains the biggest grocery retailer in the country, based on the value of sales, with a 22.2pc share of the market just ahead of Tesco and SuperValu.

Irish Independent

Also in Business