Wednesday 13 December 2017

Shelf life: Aldi wins 8pc share of Ireland’s grocery market

Aldi store
Aldi store
John Mulligan

John Mulligan

German retailer Aldi has snatched an 8pc share of Ireland’s multi-billion euro grocery retail market – the first time it has ever breached that mark.

Latest supermarket data this morning from research group Kantar Worldpanel shows that German rivals Aldi and Lidl now have a combined 17.1pc share of the grocery market here.

In the 12 weeks to April 27 – which includes the crucial Easter trading period – Aldi’s share of the market in Ireland rose 22.2pc to 8pc. Lidl’s climbed 12.2pc to 7.6pc.

Tesco has retained its top ranking, but it remains under intense pressure. Its share of the grocery market fell 4.1pc to 26.3pc.

Supervalu – the chain controlled by Cork-based Musgrave – continues to snap at Tesco’s heels. Its share of the market, which includes its now rebranded Superquinn chain, rose 0.5pc to 25.1pc, leaving in second place.

Dunnes Stores’ market share fell 1.3pc to 21.6pc in the latest period.

“During the recession shoppers turned to ‘little and often’ shopping to control their spending, but this trend is now showing signs of reversing,” said Kantar Worldpanel commercial director David Berry.

“The latest figures show consumers making slightly fewer shopping trips but buying more groceries each time.  This means bigger baskets and an increase overall of the volume of goods purchased, which has provided an €18m boost in grocery sales in this 12 week period,” he said.

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