Shannon Group looking to companies in plan to develop flagship tourism product
The Shannon Group has kick-started plans to have in place a new flagship tourism attraction for the Midwest.
The group is seeking expressions of interest from firms to carry out a feasibility study into the development of a new tourism product.
The region is home to some of the best known and most popular visitor attractions in the country, including the Cliffs of Moher and the Bunratty Castle and Folk Park.
However, there has been no new major tourism products developed in the area in recent years.
In the study, the consultants will be asked to examine the synergies relating to the existing Shannon Group portfolio of assets such as the airport, visitor attractions and entertainment venues.
Yesterday, the former president of the Irish Hotels' Federation, Lahinch hotelier Michael Vaughan, said: "I am delighted to hear that the Shannon Group is exploring such plans, because it is something that we really need in the region." Mr Vaughan added: "We need an attractor of scale and something to deal with the changing pattern of tourists that comes into the country.
"It is quite evident that we have to plan ahead and Generation 'Y' is going to become an important tourism market."
Mr Vaughan said that the Shannon Group has a large land bank at Bunratty that could be developed.
I hope that it is something of scale that will drive business into the area."